Green Commute Initiative has two simple goals:
1. Get more people on bikes by making our offer really attractive to employers and employees.
2. Respect the bike trade and treat them as valued partners.
It seems to be working because GCI has tripled its turnover every year. It is attracting lots of new customers, ranging from micro businesses to huge household names.
The cycle to work scheme is a great scheme for everyone, including the bike shops. However, there is underlying resentment from some of trade about the commissions charged by cycle to work providers.
The Cycle to Work Scheme offers the bike trade two powerful sales tools in one;
- a very substantial discount;
- at least 12 months interest free credit for the consumer.
A £2,500 dream bike can cost a basic rate taxpayer just £141 per month over 12 months. That’s less than £5 coffee money per day. An employee is saving over £800 which is much more than can get from any online supplier.