GCI Blog

Interesting findings from #BikeisBest research

GCI is proud to be a partner of the #BikeisBest campaign and the effort to promote cycling as a active travel option for everyone.  Thus far, the campaign’s reach and messaging have been positive for the industry.

Update from the #BikeIsBest campaign, supported by Green Commute Initiative

The Green Commute Initiative can help incentivise employees to try cycling to work by offering them access to brand new bikes with at least 32% discount.  There’s no £1,000 limit meaning any bike can be acquired through the scheme; road bikes, ebikes, cargo bikes and adapted cycles and trikes for those with mobility issues.

As well as no spending cap, GCI’s scheme does not have any exit fees either.  Whilst other providers charge 7%, thus making a massive dent in employee savings, GCI has an altogether fairer model, enabling employees to retain the bikes free of charge.  This means employees make the maximum possible savings available to them.

There are some interesting early findings from the campaign’s latest research.  The vast majority of people support measures for walking and cycling, in fact its 6.5 to 1.  It is widely recognised that all cyclists want to feel safer on our roads.  To confirm this, the campaign found that 86% want improvements in infrastructure so that they can keep cycling.

During the national lockdown earlier this year, more people than ever were inspired to start cycling.  Reasons varied from commuting to work, physical exercise or to improve mental wellbeing.

The phenomenal growth in cycling continues. This new research shows that 29% of new cyclists expect to buy an e-bike.  E-bikes are a great way for new cyclists to build fitness but also to encourage them keep on cycling as e-bikes make hills and distances shrink.  E-bikes make the cycling experience more enjoyable and longer lasting.

#BikeisBest found that demographics are changing with an increase in the number of women now taking up cycling. New cyclists are 59% male, 41% female.

Check out this video from the #BikeisBest campaign:  https://www.youtube.com/watch?v=3cJ0KT84Dho&feature=youtu.be

  • 20th October 2020